What Is Clean Beauty?

One of the most important but also most misunderstood terms in the personal care industry is “clean beauty.” Like the term “natural,” clean beauty is not defined by the FDA, and thus has no manufacturing standards or definition that tells consumers whether a product is clean or not. Nevertheless, clean beauty products are exploding in popularity. They have the potential to make a significant positive impact on personal wellness and environmental sustainability.

The accompanying resource clarifies the term, and provides … Read the rest